Hello Kitty Hospital

A maternity hospital in Taiwan is licensed as a Hello Kitty establishment! The Hau Sheng Hospital in Yuanlin, Taiwan has only 30 beds, but each is fitted with Hello Kitty sheets. The furniture matches. Everything from medical forms to the elevators is emblazoned with the image of Hello Kitty.
The hospital's director Tsai Tsung-chi opened the £2m (T$100m) hospital in his hometown after obtaining authorisation from the fictitious cat's Japanese parent company Sanrio Co Ltd.

Describing the objectives of the hospital, he said: "I wish that everyone who comes here, mothers who suffer while giving birth and children who suffer from an illness, can get medical care while seeing these kitties and bring a smile to their faces, helping forget about discomfort and recover faster."

Link -via Shiny Shiny

so is he paying sanrio, or is sanrio paying him? i am a fan of hello kitty, but i think this would make me more, rather than less, ill.
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I don't understand the facination with Hello Kitty. I remember having some Hello Kitty stuff years ago when I was young... has it always been this popular there and I just didn't know it until the internet age?
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I liked Hello Kitty when I was like... eight.

That hospital scares me. Really. I would hate to be heavily drugged there, surrounded by all this pink froo froo Hello Kitty stuff. I would rip out the IV and jump out a window, I swear.
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