It became incredibly popular, over 50,000 were performed, with Freeman performing over 3,000 himself in his lobotomobile. Freeman believed in lobotomies even after being discredited. He spent his final years visiting his victims, trying to prove they had benefited from his work.
Read about Freeman and nine other dangerous doctors. Link -Thanks, Sami!
Freeman (a neurologist) together with James Watts (a surgeon) "optimized" Moniz's original procedure, coined the term "lobotomy", and busily promoted the procedure. When old Joe Kennedy had his troublesome daughter Rosemary lobotomized by Freeman, the profound damage incurred finally brought some public scrutiny to the issue.