Wide receiver Chad Johnson of the Cincinnati Bengals wanted to put his nickname Ocho Cinco (his jersey number "eight five" in Spanish) on the back of his uniform, but strict NFL rules only allow for real surnames.
So what did Chad do? He got his name legally changed to Chad Ocho Cinco! So the NFL now had no choice but to let him do it ... Link
I would never do something like this, but I'm not in Ocho Cinco's shoes (cleats with pictures of himself on it)
Most of the previous comments sound incredibly bitter.
And to say this 'tard has "ingenuity and chutzpah" is probably the worst way to give anybody the idea that he's more than just another grandstanding moron. I like how sports guys NEVER learn from the previous idiots who came before them, and thought these stupid stunts wouldn't backfire.