Hellooo... you know this is a joke, right? This commercial is from the same series that featured the "Cat Magnet" to retrieve lost cats. The ads were put together as a joint venture by the Ad Council and the USPTO.
20 bucks says that there are going to be a LOT of broken necks this summer from kids trying to invent new and crazy things that will...eventually, kill themselves testing...
Seriously people... physics!
Anything is possible, except for my typing to improve!
And yeah, remember, this is an ad, not a documentary.
http://www.youtube.com/watch?v=3x6IGpZ8uDk