BBC Sport is using the traditional Monkey King character in the marketing campaign for their Olympics coverage. Produced by Jamie Hewlett and Damon Albarn. Link -via Viral Video Chart
Who knew China was so dangerous? What with all the big mouthed animals, and all. If ALL of the Olympics looked like that, I'd be tempted to watch.
The other two characters are Pigsy and Sandy. The whole thing is inspired by one of the greatest TV series ever: Monkey http://en.wikipedia.org/wiki/Monkey_%28TV_series%29 which was itself based on the classic Chinese novel Journey to the West.
Awesome commercial. Too bad there's no cartoon abuse/ rights violations. I don't believe to have to beat people near to death to maintain order in a country. Please boycott the Olympics until China can do better with human rights.
fyi - Damon Albarn and Jamie Hewlett are the art directors behind the Gorillaz or something like that. Thats why the monkey king kind of looks like 2-D (notice the teeth) and fights like Noodle....
Hewlett is the artist--Albarn is the musical mind.
They've been working with Cheng Shi-Zeng (a noted director who's also worked with Stephin Merritt) on an opera based on the Monkey legends, so I wouldn't be surprised if this footage is related to that.
Actually, boycotts are TREMENDOUSLY effective, but that's hardly in the spirit of the games is it? Heck, there was an Olympics in Nazi Germany... not a very good one, but ONE nonetheless.
That was beautiful! Combining Olympic sports maneuvers with something so Chinese as the Monkey King was genius, and the artwork was fantastic too. I doubt China could do any better than that commercial.
If ALL of the Olympics looked like that, I'd be tempted to watch.
I just came across your blog and wanted to say that I love it! We seem to share the same love and fascination for nature/wild animals/trees.
However my blog is bereft of any of these.
x
And Sandy is so thin...
The Olympics is ALL about politics.
Boycotts are worthless.
Go to the Olympics. Win. Denounce from the rostrum, not from the sidelines.
They've been working with Cheng Shi-Zeng (a noted director who's also worked with Stephin Merritt) on an opera based on the Monkey legends, so I wouldn't be surprised if this footage is related to that.
I got sunshine in a bag ..."
Is this some kind of allegory on the problematic journey of the olympic torch?