6 Quirks of Ownership: How Possessions Bend Our Perceptions

It is also wishful thinking.....

The theory is that if one searches hard and long enough, you will constantly find buyers who are willing to pay more.

But eventually, there has to be a cut off point!

also, you leave room for the bargaining.

Interesting... But it doesn't really explain what's going on in the minds of people who, say, sell a hand-knitted hat for $5 (even if you're only charging minimum wage for labour, you're not even covering the cost of materials). Do items that are created just to be sold not follow this pattern?

I think its strategic to have a higher price and then lower it.

most of this comes down to just plain greed. they charge more, because they want to have more money. there was an interesting NPR program recently where someone had done a study that determined that people for some reason feel that exact prices are lower than rounded-off prices (e.g. a $157,263 house is a fairer deal than a similar house at $160,000). that conversation and study seemed to have a lot more to offer than this one, because what they're talking about doesn't have this huge greed bias factor hanging over it.

If you apply archeology to this proposition, you can detect this study is flawed. The categorisations system these psychologists are advocating are culturally specific, conducting the same study in different cultures will give you different outcomes.

hah, of course in my example it would be fairer, make the second price $150,000 ;)