A weird experiment from Duke University:
Whether you are a Mac person or a PC person, even the briefest exposure to the Apple logo may make you behave more creatively, according to recent research from Duke University's Fuqua School of Business and the University of Waterloo, Canada....
The team conducted an experiment in which 341 university students completed what they believed was a visual acuity task, during which either the Apple or IBM logo was flashed so quickly that they were unaware they had been exposed to the brand logo. The participants then completed a task designed to evaluate how creative they were, listing all of the uses for a brick that they could imagine beyond building a wall. People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo, the researchers said. In addition, the unusual uses the Apple-primed participants generated were rated as more creative by independent judges.
Link via Evangelical Outpost
Whether you are a Mac person or a PC person, even the briefest exposure to the Apple logo may make you behave more creatively, according to recent research from Duke University's Fuqua School of Business and the University of Waterloo, Canada....
The team conducted an experiment in which 341 university students completed what they believed was a visual acuity task, during which either the Apple or IBM logo was flashed so quickly that they were unaware they had been exposed to the brand logo. The participants then completed a task designed to evaluate how creative they were, listing all of the uses for a brick that they could imagine beyond building a wall. People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo, the researchers said. In addition, the unusual uses the Apple-primed participants generated were rated as more creative by independent judges.
Link via Evangelical Outpost
I don't know of any studies involving brands, but I can hardly believe that brands affect people more than excessively disturbing or violent scenes, which have been frequently used in studying subliminal influences.
I don't buy it either. After all, how do we know they study wasn't somehow funded by apple, and/or the students who seemed more creative were put into the 'apple' group. After all, they didn't subject both groups to both logos-tests.
ah, the memories of taking quick studies on my way to the Armadillo Grill at Duke. Crazy what students will do for a couple dollars or a Snickers bar.
Sadest attempt at making macs seem better than other operating systems ever.
"to stupid"?
it figures that Duke would be wasting time and money on something so ridiculous.
I came here with intent to post what basically everyone has already said. Let's hope the obnoxious apple users don't hear about this. Not all users are bad about it, but I was coming out of a coffee shop downtown here, and there was a white scion with an apple logo sticker on its back window. I then stopped, held my breath, and said a little prayer for society.
"not glyphs of magic"
I think that summed up the problem with the study perfectly, as well as sounding hella cool. I'll have to try to find some way to work that into my daily lexicon.
Maybe if they had bought a DELL they could afford something a little nicer than a scion.