Al Jaffee's MAD Magazine Fold-Ins - Neatorama

Image: DC Comics

The New York Times has a fantastic interactive gallery featuring Al Jaffee's fold-ins for MAD magazine from the 1960s to the present.

This one above, titled "Who Wants to be President More Than Anything"
is from the June 1964 issue, with the captions of "Rich candidates Rockefeller and Goldwater would fight hard in any pre-convention debates, weakening unity, so nixing idea was best for party's chances to beat Johnson." When folded, the unmistakeable image of Richard Nixon emerged (it would be another 4 years before Nixon did indeed become president).

Not to be missed: Link - via Gorilla Mask

Fold-ins are awesome, someone should write a fold-in flash app for websites

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Great link! I especially liked Jaffee's shout out to Charles Schulz. Some heavy political commentary as well...the "Cannon Fodder" fold-in reminded me of Eugene McDaniel's song "Headless Heroes" from the mid-70s (from which the Beastie Boys used a sample for "Get it Together"...sorry for the music nerd tangent).

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Ahhh flash fold-in's....my childhood memories are flooding back. I also had a subsciption to Cracked and CARtoons...anyone else remember CARtoons?

http://www.georgetrosley.com/cartoons.html

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oh man mad was wonderful as a child i remember before i used the internet it was the only time i saw tits other than the random times that my house got cinamax for free or found some vhs tape in my basment that belonged to my grandfather

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I used to love those things.

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When I was a kid I would just go in and fold the back covers, and leave them like that haha.

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I always looked forward to reading those fold-ins as a kid. Great art work definitely went in to each fold-in. Good post as it brought back some memories.

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I find this neat but at the same time kinda creepy that when folded someone stares at you :P

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i never had the heart to fold the covers all the way...i didnt want creases on my magazines. so instead i would guess. it never worked

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I loved MAD. 1964 was the first presidential election I could vote in. Goldwater and Johnson--what a choice!

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Am I the only one who could never get them to fold properly and was left feeling stupid?

Yes, yes, I see that I am..

(leaves,whisteleing.)

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