Those smart advertising people at Canadian ad agency Leo Burnett [Flash] came up with this clever art/public service/marketing of Campbell's Soup installation that tugged on your heart string:
In a grocery store 4,820 cans of Campbell's Soup were used to build an installation piece that spelled HUNGER. Signage beside the piece encouraged shoppers to buy one and donate it to their local food bank. As shoppers bought cans from the display the word HUNGER slowly disappeared. This allowed people to see how their individual effort coule help bring an end to the problem of hunger.
Link via Hobson's Choice
Comments (10)
A more varied donation display would have been more useful, but wouldn't have looked as pretty.
@Justin
Can't tell who you're rolling your eyes at... Maybe food banks where you live would be annoyed to get a couple of pallates of the same thing, but the food banks where I'm at would love to have anything. There are times of the year where they don't have enough for everyone who needs it.