Bimbo Bread


Image: iirraa [Flickr]

Actually, Grupo Bimbo [wiki], the baking company whose truck you see in the photo above, is the fourth largest food corporation in the world! The word "bimbo" doesn't have any meaning in Mexican Spanish - they just thought it sounded good!

And before you made fun of them, just remember that they made $5.3 billion in sales in 2006. That's a whole lot of bread.


I lived in Spain for a couple of years and LOVED seeing the Bimbo bread trucks. It was our running joke everytime we saw one of these trucks or a loaf in the store. The bread itself was pretty terrible (think Wonder bread) but had a great name.
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I live here in Mexico at the moment, and my favourite is seeing all the people walking around with BIMBO written in huge letters on the front of their football jersey - they support some soccer teams here.
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Saw one of these just three days ago in Providence RI.

I've seen some of the Bimbo products in local Hispanic grocery stores.

(Think Hostess/Little Debbie/Dolly Madison snack cake type stuff)
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The legends says that the BIMBO founder was a huge fan of Bambi, so he decided to name his "little" bread bussines (at that time) with a similar name... or something like that. and the bread is just good!

In southamerica BIMBO has another name, i guess is Pan Ideal, because BIMBO is the slang for whor* or d*ck... in this region.
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When I first saw "Bimbo" signs, I laughed my *ss off. They lose a little of their humor when you find out it's pronounced "beam-bo".

Other funny Mexican names:

"Fud"--a brand of lunch meats. (Pronounced "food".)

"Kike's"--a supermarket chain. (Pronounced "key-kays".)
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I (partially) grew up in southeast Mexico (near Tulum). "Bimbo" still means "company that makes awesome-tasting bread" to me (as opposed to any other meaning).
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I don't know if you sell any kind of shirts to the public, but I would love one! I've seen soccer teams with the logo, probally sponsored by Bimbo. If you sell to the public please please let me know. 830-714-7277.
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