Uncle Ben, an elderly African American character and symbol for a line of rice sold by the food maker Mars, got a promotion in March - and it's one heck of a promotion: he went from servant (maybe, Mars had ben mum on Uncle Ben's history) straight to CEO.
Links: Official Site [Flash] | Uncle Ben's [wiki] | NY Times article - via Unsought Input - Thanks Jason!
The pictures on his computer include one of "Niagra".
Interesting way to do the site, but the man thinks way too much about rice.
http://www.slate.com/id/2164062/