Eyetracking Study: Men Stare at Crotches.

When usability expert Jacob Nielsen conducted an eyetracking experiment to improve the effectiveness of news article design, he discovered that men (but not women) stare at crotches!

Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.

This image of George Brett was part of a larger page with his biographical information. All users tested looked the image, but there was a distinct difference in focus between men and women.

Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site.

Link - via Kottke


that's soooo stupid.......

guys start out looking at the batters face

and when its time...
looking at the swing of the bat...

which happens to go through his package at that camara angle.

so we're supposed to believe the women just stare at the face.

that's so dumb, i need to throw up.
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I remember reading a while back that other animals do the same thing, I think they called it the "men's locker room phenomenon". Apparently male mammals size-up their competition by checking out their crotches, while females first look at each other's faces.
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it'll be because guys have more of a need to detect the sex of what they're looking at, so we can decide whether to go and mount it!
other male animals do it all of the time
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Circfreak Says:

"guys start out looking at the batters face
and when its time…

looking at the swing of the bat…

which happens to go through his package at that camara angle."

This is very true. Also, a person is also to take in the entire swing...the swing, the transfer of weight from the back foot to the front foot, the rotation of the hips, able to see where the batter is looking, etc...
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Circfreak Says:
"guys start out looking at the batters face
and when its time…
looking at the swing of the bat…"

Except that the "image of George Brett was part of a larger page with his biographical information. All users tested looked the image...." Image, not video, no motion, etc.
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And the members of the American Kennel Club, male and female, are looking right back at the men's crotches.

A picture doesn't have to be moving to show motion. The motion inherent in this picture is the swing of the bat. Perhaps a few of the guys got distracted by the swing of the - well, never mind.

Perhaps the women weren't looking at his crotch because they knew his hands weren't free to "adjust himself", so they settled for the face.
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one thing to consider, (I dont have time to read all comments), is that men also look in that area to see not the crotch, but the ball going through the "Strike Zone." Of course women, who apparently did this experiment don't know what that is.
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