Baby Carrots Aren't Babies At All ...

Keeping the theme of veggies after gail's post on celery straws, here's the story behind baby carrots. Turns out, they aren't "baby" at all:

Baby carrots aren't babies at all. They're grown-up carrots cut into 2-inch sections, pumped through water-filled pipes into whirling cement-mixer-size peelers and whittled down to the niblets Americans know, love and scarf down by the bagful.

We owe the whole thing to Mike Yurosek, the Father of Baby Carrot:

It all began about 16 years ago when Mike Yurosek of Newhall, Calif., got tired of seeing 400 tons of carrots a day drop down the cull shoot at his packing plant in Bakersfield. Culls are carrots that are too twisted, knobby, bent or broken to sell. In some loads, as many as 70% of carrots were tossed. And there are only so many discarded carrots you can feed to a pig or a steer, says Yurosek, now 82 and retired. "After that, their fat turns orange," he says.

Yurosek has always been a "think outside the carrot patch" guy. In the 1960s, Yurosek and Sons was selling carrots in plastic bags with a Bunny-Luv logo, a cartoon that got the farmers in trouble with Warner Bros., which was protective of its Bugs Bunny brand.

Instead of bringing in lawyers and spending a fortune, Yurosek recalls, "I said to my wife — she's a pretty good drawer — 'Hey, draw me up about 50 bunnies, would you? Then we'll send 'em to Warner Bros. and ask them to tell us which ones we can use.' "

The entertainment giant picked one, and Bunny-Luv lived on for the price of a pencil.

Link


Newest 4
Newest 4 Comments

Re "celery straws"...most likely that's not a genetic hybrid, but Angelica stems. Angelica is an herb with a strong celery flavor and hollow stems. I have a couple of plants in my garden and use them for straws in Bloody Marys. Here's a link to learn more - http://altnature.com/gallery/angelica.htm
Abusive comment hidden. (Show it anyway.)
Actually there are baby carrots that ARE babies. You can generally tell which are real baby carrots by the shape and texture. Those that have been faked (peeled and cut) generally have a more oval shape and smoother texture than those that are actually picked as young carrots.
Abusive comment hidden. (Show it anyway.)
HOURAY FOR PORN!

=D

More seriously now, I read somewhere that they're about to do the same thing with all fruits and vegetables in a collective effort to reduce pollution due to domestic waste. No need to peel or cut'em anymore.

The company that bag those produce also make juice from the peels and bits that look less attractive.
Abusive comment hidden. (Show it anyway.)
Bunny Luv is also a porn star.
http://en.wikipedia.org/wiki/Bunny_Luv

I just found that little fact when I was looking for more information on the Bunny-Luv logo, I swear.
Abusive comment hidden. (Show it anyway.)
Login to comment.
Email This Post to a Friend
"Baby Carrots Aren't Babies At All ..."

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
 
Learn More