Tony Schwartz began documenting the life and sounds of New York since 1945 and had since made over 30,000 recordings.
Tony's media genius is reflected in the ad spots he did for political campaigns, including the famous "daisy ad" for Lyndon Johnson who won the presidency:
Tony is credited with the single most effective and talked about ad ever produced, the so-called "daisy ad" which highlighted the dangers of nuclear arms. It was used by the Lyndon Johnson presidential campaign in 1964 to clearly illustrate his position on the use of nuclear weapons. This chilling ad begins with a little girl in a field picking petals off a daisy, counting. When the count reaches ten, her image is frozen and a male voice commences a militaristic countdown. Upon the countdown reaching zero, we see a nuclear explosion and hear President Johnson's voice: "These are the stakes, to make a world in which all God's children can live, or to go into the darkness. Either we must love each other or we must die."