A bad tattoo is a bad decision made visible, which the victim gets to wear for the rest of their life, and it's typically not something the customer can foresee happening, since tattoo parlors don't hang fail pics on their walls.
But the odd ducks who go to 26-year-old Brazilian artist Helena Fernandes for one of her signature skin art originals know exactly what they're about to get- a really ugly tattoo.
Helena hand crafts her endearingly ugly tattoos at her home studio Malfeitona in Salvador de Bahia, Brazil, and her fans proudly sport the tatuagens peba (literally "trash tattoos") she lovingly applies to their skin.