The winners of the 2016 Ig Nobel Prizes were awarded last night during a cermony at Harvard University's Sanders Theater. The annual awards are presented by the magazine The Annals of Improbable Research. The winners are:
REPRODUCTION PRIZE [EGYPT]
The late Ahmed Shafik, for studying the effects of wearing polyester, cotton, or wool trousers on the sex life of rats, and for conducting similar tests with human males.
REFERENCE: "Effect of Different Types of Textiles on Sexual Activity. Experimental study," Ahmed Shafik, European Urology, vol. 24, no. 3, 1993, pp. 375-80.
REFERENCE: "Contraceptive Efficacy of Polyester-Induced Azoospermia in Normal Men," Ahmed Shafik, Contraception, vol. 45, 1992, pp. 439-451.
ECONOMICS PRIZE [NEW ZEALAND, UK]
Mark Avis, Sarah Forbes, and Shelagh Ferguson, for assessing the perceived personalities of rocks, from a sales and marketing perspective.
REFERENCE: "The Brand Personality of Rocks: A Critical Evaluation of a Brand Personality Scale," Mark Avis, Sarah Forbes, Shelagh Ferguson, Marketing Theory, vol. 14, no. 4, 2014, pp. 451-475.
WHO ATTENDED THE CEREMONY: Mark Avis and Sarah Forbes
(Image credit: Saffron Blaze)
PHYSICS PRIZE [HUNGARY, SPAIN, SWEDEN, SWITZERLAND]
Gábor Horváth, Miklós Blahó, György Kriska, Ramón Hegedüs, Balázs Gerics, Róbert Farkas, Susanne Åkesson, Péter Malik, and Hansruedi Wildermuth, for discovering why white-haired horses are the most horsefly-proof horses, and for discovering why dragonflies are fatally attracted to black tombstones.
REFERENCE: "An Unexpected Advantage of Whiteness in Horses: The Most Horsefly-Proof Horse Has a Depolarizing White Coat," Gábor Horváth, Miklós Blahó, György Kriska, Ramón Hegedüs, Balázs Gerics, Róbert Farkas and Susanne Åkesson, Proceedings of the Royal Society B, vol. 277 no. 1688, pp. June 2010, pp. 1643-1650.
REFERENCE: "Ecological Traps for Dragonflies in a Cemetery: The Attraction of Sympetrum species (Odonata: Libellulidae) by Horizontally Polarizing Black Grave-Stones," Gábor Horváth, Péter Malik, György Kriska, Hansruedi Wildermuth, Freshwater Biology, vol. 52, vol. 9, September 2007, pp. 1700–9.
WHO ATTENDED THE CEREMONY: Susanne Åkesson
CHEMISTRY PRIZE [GERMANY]
Volkswagen, for solving the problem of excessive automobile pollution emissions by automatically, electromechanically producing fewer emissions whenever the cars are being tested.
REFERENCE: "EPA, California Notify Volkswagen of Clean Air Act Violations", U.S. Environmental Protection Agency news release, September 18, 2015.
MEDICINE PRIZE [GERMANY]
Christoph Helmchen, Carina Palzer, Thomas Münte, Silke Anders, and Andreas Sprenger, for discovering that if you have an itch on the left side of your body, you can relieve it by looking into a mirror and scratching the right side of your body (and vice versa).
REFERENCE: "Itch Relief by Mirror Scratching. A Psychophysical Study," Christoph Helmchen, Carina Palzer, Thomas F. Münte, Silke Anders, Andreas Sprenger, PLoS ONE, vol. 8, no 12, December 26, 2013, e82756.
WHO ATTENDED THE CEREMONY: Andreas Sprenger
PSYCHOLOGY PRIZE [BELGIUM, THE NETHERLANDS, GERMANY, CANADA, USA]
Evelyne Debey, Maarten De Schryver, Gordon Logan, Kristina Suchotzki, and Bruno Verschuere, for asking a thousand liars how often they lie, and for deciding whether to believe those answers.
REFERENCE: "From Junior to Senior Pinocchio: A Cross-Sectional Lifespan Investigation of Deception," Evelyne Debey, Maarten De Schryver, Gordon D. Logan, Kristina Suchotzki, and Bruno Verschuere, Acta Psychologica, vol. 160, 2015, pp. 58-68.
WHO ATTENDED THE CEREMONY: Bruno Verschuere
PEACE PRIZE [CANADA, USA]
Gordon Pennycook, James Allan Cheyne, Nathaniel Barr, Derek Koehler, and Jonathan Fugelsang for their scholarly study called "On the Reception and Detection of Pseudo-Profound Bullshit".
REFERENCE: "On the Reception and Detection of Pseudo-Profound Bullshit," Gordon Pennycook, James Allan Cheyne, Nathaniel Barr, Derek J. Koehler, and Jonathan A. Fugelsang, Judgment and Decision Making, Vol. 10, No. 6, November 2015, pp. 549–563.
WHO ATTENDED THE CEREMONY: Gordon Pennycook, Nathaniel Barr, Derek Koehler, and Jonathan Fugelsang
Awarded jointly to: Charles Foster, for living in the wild as, at different times, a badger, an otter, a deer, a fox, and a bird; and to Thomas Thwaites, for creating prosthetic extensions of his limbs that allowed him to move in the manner of, and spend time roaming hills in the company of, goats.
REFERENCE: GoatMan; How I Took a Holiday from Being Human, Thomas Thwaites, Princeton Architectural Press, 2016, ISBN 978-1616894054. [NOTE: Thomas Thwaites's goat suit was kindly released for Ig Nobel purposes from the exhibition 'Platform - Body/Space' at Het Nieuwe Instituut in Rotterdam, and will be back on display at the museum from 4 October 2016 till 8 January 2017.]
REFERENCE: Being a Beast, by Charles Foster, Profile Books, 2016, ISBN 978-1781255346.
WHO ATTENDED THE CEREMONY: Charles Foster, Thomas Thwaites
LITERATURE PRIZE [SWEDEN]
Fredrik Sjöberg, for his three-volume autobiographical work about the pleasures of collecting flies that are dead, and flies that are not yet dead.
REFERENCE: The Fly Trap is the first volume of Fredrik Sjöberg’s autobiographical trilogy, En Flugsamlares Vag (“The Path of a Fly Collector”), and the first to be published in English. Pantheon Books, 2015, ISBN 978-1101870150.
WHO ATTENDED THE CEREMONY: Fredrik Sjöberg
PERCEPTION PRIZE [JAPAN]
Atsuki Higashiyama and Kohei Adachi, for investigating whether things look different when you bend over and view them between your legs.
REFERENCE: "Perceived size and Perceived Distance of Targets Viewed From Between the Legs: Evidence for Proprioceptive Theory," Atsuki Higashiyama and Kohei Adachi, Vision Research, vol. 46, no. 23, November 2006, pp. 3961–76.
WHO ATTENDED THE CEREMONY: Atsuki Higashiyama