For relaxing times, make it Suntory time ... preferrably chilled with these intricately carved ice cubes for their "3D on the Rocks" ad campaign.
Miwako Fujiwara of creative agency TBWA\Hakuhodo explained that Suntory used CNC router to mill blocks of ice into intricate frozen sculptures of a shark, a scorpion, the Statue of Liberty as well as pop culture icons like Godzilla, Batman, and Mario.
First, they chilled the CNC router to -7 °C (19 °F) to keep the ice from melting. Then, they fed 3D modeling data to the milling machine ... and one to six hours later (depending on the complexity of the design), they got the end product.
Take a look at more of Suntory's amazing ice cube sculptures:
View more over at 3D on the Rocks [warning auto-sound]