Contestants Marianne Baba (L), Lois Conway (M) and Ruth Swenson (R) posing with their trophies and X-rays. Photo: Wallace Kirkland/LIFE via Google LIFE Archives
No slouchers here, ma'am! Just winners of the Miss Correct Posture beauty pageant.
In the 50s and 60s, American chiropractors held a series of rather unusual beauty pageants where contestants were judged and winners picked not only by their apparent beauty and poise, but also their standing posture (backed with X-rays of their spines, of course).
The contests were a publicity stunt, Reginal Hug, past president of the Association for the History of Chiropractic, told Scott Hensley of NPR, and was meant to burnish the reputation of the profession. The message, he said, was that good posture led to good health and that chiropractors could help with that. "In those days, nobody was concerned about radiation," Hug added, noting the use of X-rays to check for spinal structures.
Lois Conway, crowned Miss Correct Posture 1956, standing next to her X-ray.
Chiropractors checking the posture of contestant Marianne Baba - notice the
plumb bob used to check the straightness of her back.
Miss Correct Posture 1956 contest winner Lois Conway
posing next to a model of the human spine with a chiropractor.
Contestants standing
on two scales to evaluate her weight distribution - a correct posture would yield the same reading on both scales.
Why not contests for men? Actually, there were some but they weren't as popular and didn't last very long. "The guys always slouched," Hug added.
Like many things that were hot back in the early 20th century (like flagpole sitting, goldfish swallowing and phone booth stuffing), the popularity of the chiropractic beauty pageant waned. The last big contest was held in Chattanooga, Tennessee, in 1969.
View more: Odd and Extraordinary Beauty Pageants