Anyone can toilet paper a house or slip a whoopee cushion onto a chair. Pulling off a truly legendary prank is harder. To fool the media, crowds, and even the military, you need patience, planning, and more than a little genius. But when everything comes together into one big victimless laugh, it’s a thing of beauty. Here are history’s greatest hoaxes, each one proof that with effort and a little luck, you can fool a lot of the people, all of the time.
1. The Birth of the Bathtub!
December 20 gets no respect. On the calendar, it’s just another winter day best known for not being Christmas. But in 1917, writer H. L. Mencken set out to change that. When readers of the New York Evening Mail opened the paper in late December, they found Mencken’s 1,800-word essay “A Neglected Anniversary,” detailing the arrival of the bathtub in the United States. Mencken meticulously cataloged the tub’s rocky debut in 1842, explaining how the bathroom fad had caught on only after Millard Fillmore installed one in the White House. By the 20th century, Mencken explained, the momentous anniversary had fallen into obscurity. “Not a plumber fired a salute,” he lamented. “Not a governor proclaimed a prayer.”
There’s a good reason why. Mencken had made the whole thing up. The humorist figured everyone would see through the ruse, and he later wrote that the article was “harmless fun” meant to distract readers from World War I. “It never occurred to me it would be taken seriously,” he wrote.
But printing the piece in the Evening Mail gave Mencken’s little joke extra credibility, and he was stunned by how the story snowballed. Within a few years, it had been referenced in “learned journals” and cited “on the floor of Congress.” The tale became so pervasive that the Boston Herald ran an article in 1926 debunking it under the headline "The American Public Will Swallow Anything." Three weeks later, the same paper cited Mencken’s bathtub origin tale as fact.
Mencken tried to set the record straight, but his efforts were futile. People were more interested in hearing about President Fillmore’s tub than hearing the truth. Even today, the nugget resurfaces from time to time: In 2008, the story was featured in a Kia ad, which hailed Fillmore as “best remembered as the first president to have a running water bathtub.” Poor guy can’t even be remembered for something he actually did.
2. Sherlock Holmes Finds the Missing Link
Ever since Darwin published On the Origin of Species, scientists have been looking for the missing link—a transitional fossil that would seal the argument for human evolution. In 1912, an amateur geologist and archaeologist named Charles Dawson found it. The skull he pulled from a gravel pit in Piltdown, England, seemed to conclusively fit the part, and the discovery rocked the scientific community. Skeptics claimed the fossil was exactly what it looked like: a human skull cobbled together with an ape jaw to fool gullible scientists. In the ensuing excitement, believers shouted down deniers, and in December 1912, the Geological Society of London hosted a ceremony where Dawson presented his fossil, the Piltdown Man.
The doubters continued doubting until 1917, when researchers discovered a similar fossil nearby. The Piltdown faithful were thrilled: the new find, Piltdown II, seemingly legitimized the old one.
But the Piltdown Man’s scientific legitimacy gradually eroded over the next few decades. Other early human skulls began popping up in China and Africa, and each had an apelike skull with a human jaw: the opposite of the Piltdown combo.
The jig was finally up in 1953. After conducting tests on the skull, anthropologist Joseph Weiner and geologist Kenneth Oakley determined Piltdown Man was no man at all. Rather, he was a combination of man (the skull), orangutan (the jaw), and chimp (the teeth). What’s more, fluorine dating showed that the bones were no more than 100,000 years old, certainly not new but not missing-link ancient. The head looked older only because the hoax’s perpetrator had stained it with iron and chromic acid.
While the hoax was eventually exposed, the prankster behind the caper is still at large. Dawson is the most likely culprit, but literary sleuths have turned their suspicions to another man: Sherlock Holmes’s creator, Sir Arthur Conan Doyle. Not only was Conan Doyle a member of Dawson’s archaeological society and a frequent visitor to the Piltdown site, he hinted in his novel The Lost World that faking bones is no tougher than forging a photograph—the ultimate smoking gun! If only Holmes were on the case.
3. Italy’s Secret Pasta Gardens
Where does spaghetti come from? On April 1, 1957, the BBC news program Panorama tackled the question with a segment about a Swiss town’s robust spaghetti crop, brought on by a warm spring and the disappearance of the spaghetti weevil. “For those who love this dish, there’s nothing like real homegrown spaghetti,” anchor Richard Dimbleby said.
Viewers ate it up. On April 2 the BBC was flooded with hundreds of phone calls from people eager to grow their own noodles, then a rare treat for British diners. Keeping the whimsy going, the BBC instructed anyone interested in a pasta-bearing tree to “Place a sprig of spaghetti in a tin of tomato sauce and hope for the best.”
4. The World’s Worst Bestseller
Everyone knows you can’t judge a book by its cover. But the aphorism got an extra dose of validity in 1969, when Penelope Ashe, a bored Long Island housewife, wrote the trashy sensation Naked Came the Stranger.
As part of her book tour, Ashe appeared on talk shows and made the bookstore rounds. But Ashe wasn’t what her book jacket claimed. The author was as fictional as the novel she supposedly wrote—and both were the work of Mike McGrady, a Newsday columnist disgusted with the lurid state of the modern bestseller. Instead of complaining, he decided to expose the problem by writing a book of zero redeeming social value and even less literary merit. He enlisted the help of 24 Newsday colleagues, tasking each with a chapter, and instructed them that there should be “an unremitting emphasis on sex.” He also warned that “true excellence in writing will be quickly blue-penciled into oblivion.” Once McGrady had the smutty chapters in hand (which included acrobatic trysts in tollbooths, encounters with progressive rabbis, and cameos by Shetland ponies), he painstakingly edited the prose to make it worse. In 1969, an independent publisher released the first edition of Naked Came the Stranger, with the part of Penelope Ashe played by McGrady’s sister-in-law.
To the journalist’s dismay, his cynical ploy worked. The media was all too fascinated with the salacious daydreams of a “demure housewife” author. And though The New York Times wrote, “In the category of erotic fantasy, this one rates about a C,” the public didn’t mind. By the time McGrady revealed his hoax a few months later, the novel had already moved 20,000 copies. Far from sinking the book’s prospects, the press pushed sales even higher. By the end of the year, there were more than 100,000 copies in print, and the novel had spent 13 weeks on the Times’s bestseller list. As of 2012, the tome had sold nearly 400,000 copies, mostly to readers who were in on the joke. But in 1990, McGrady told Newsday he couldn’t stop thinking about those first sales: “What has always worried me are the 20,000 people who bought it before the hoax was exposed.”
5. Bipedal Beavers, Unicorns, and Other Moon Monsters
Much like submarines, submarine sandwiches, and the U.S. Constitution, the ethics of journalism were still evolving in the early 19th century. One rule that hadn’t totally sunk in yet: Don’t ply your readers with outright fabrications. The newspapers of the day routinely manufactured stories to generate sales, but none was as outrageous as the New York City rag The Sun’s “Great Moon Hoax,” a series of six articles published in 1835 about the discovery of civilization on the moon.
The articles claimed that a British astronomer named John Herschel had used a powerful new telescope to spot plants, unicorns, bipedal beavers, and winged humans there. The articles even went a step further, claiming that our angelic moon brethren collected fruit, built temples from sapphire, and lived in total harmony. The hoax was debunked immediately. Soon after the first installment ran in The Sun, its uptown competition, the New York Herald, slammed the story under the headline "The Astronomical Hoax Explained."
But the American public preferred a universe dotted with angels, unicorns, and bedazzled architecture. The story created such a buzz that papers around the world rushed to reprint it, while a theater company in New York worked out a dramatic staging. Before long, The Sun was making extra coin selling pamphlets of the whole series and lithographic prints that depicted life on the moon. It took five years for the story’s writer, Richard Adams Locke, to finally confess to making it all up. As he wrote in the New World, his intention was to satirize “theological and devotional encroachments upon the legitimate province of science.” But in all this, the thing we can’t believe is that no New York team has embraced the moon beaver as its mascot.
6. A Math Whiz Horse!
Is a hoax still a hoax if the perpetrator doesn’t know it? Wilhelm von Osten would likely say no. At the turn of the 20th century, the German math teacher was determined to prove the intelligence of animals. After trying (and failing) to teach a cat and a bear how to add, he finally found a sufficiently studious beast. With years of training, a horse named Hans could add, subtract, multiply, and read German.
Von Osten held regular displays of his star pupil’s intelligence. Hans would calculate sums and convert fractions by tapping a hoof to indicate numbers. He became a national sensation, made headlines in the United States, and earned the nickname Clever Hans. To prove that the horse’s skills were real, Von Osten allowed a group of experts to examine his equine genius. They found nothing fishy, and Germany embraced Hans as a marvel until psychology student Oskar Pfungst came along.
Unsatisfied with the work of the experts, Pfungst examined Hans and figured out how the horse was doing its calculator act. Von Osten was sending him subconscious signals. Each time Hans was presented with a math question, he’d tap away until a subtle cue on his owner’s face told him to stop. The cues were so subtle that Von Osten didn’t even know he was giving them. Indeed, the horse got problems right only when they were simple enough for Von Osten to solve, and his percentages plummeted when he wasn’t allowed to face his master. When Pfungst exposed the truth, Von Osten denied it, insisting that Hans really was clever, and he continued to parade his horse before happy crowds. Today, animal psychologists know to write off these cues as the “Clever Hans effect.”
7. The Supergroup That Never Got To Rock
Music fans got exciting news in 1969 when Rolling Stone reviewed the first album by the Masked Marauders, a supergroup featuring Bob Dylan, Mick Jagger, John Lennon, and Paul McCartney. Due to legal issues with their respective labels, the stars’ names wouldn’t appear on the album cover, but the review extolled the virtues of Dylan’s new “deep bass voice” and the record’s 18-minute cover songs. One of the album’s highlights was an extended jam between bass guitar and piano, with Paul McCartney playing both parts! The writer earnestly concluded, “It can truly be said that this album is more than a way of life; it is life.” For anyone paying attention, the absurd details added up to a clear hoax. The man behind the gag, editor Greil Marcus, was fed up with the supergroup trend and figured that if he peppered his piece with enough fabrication, readers would pick up on the joke.
They didn’t. After reading the review, fans were desperate to get their hands on the Masked Marauders album. Rather than fess up, Marcus dug in his heels and took his prank to the next level. He recruited an obscure San Francisco band to record a spoof album, then scored a distribution deal with Warner Bros. After a little radio promotion, the Masked Marauders’ self-titled debut sold 100,000 copies. For its part, Warner Bros. decided to let fans in on the joke after they bought the album. Each sleeve included the Rolling Stone review along with liner notes that read, “In a world of sham, the Masked Marauders, bless their hearts, are the genuine article.”
8. How April Fools’ Day Didn’t Get Its Name
As Joseph Boskin would tell you, the origins of April Fools’ are murky. In fact, the Boston University professor and pop culture historian was trying to say just that in a 1983 interview with reporter Fred Bayles. But each time Boskin told Bayles that no one is quite sure how the holiday started, the interviewer pushed him for a more concrete answer. Eventually, the academic got fed up with the aggressive questioning and decided to concoct a story worth printing.
Off the top of his head, Boskin began regaling Bayles with a tale from the days when Constantine ruled Rome. Jesters, he said, petitioned the emperor to allow one of their own the chance to rule for just one day. On April 1, Constantine relented. A jester, King Kugel—Boskin named him for the Jewish pudding dish—took over and proclaimed that April 1 would always serve as 24 hours of silliness.
Boskin later said he made the story so absurd that Bayles would have to catch on. No dice. The AP ran Bayles’s story about King Kugel, and soon Boskin was fielding calls from news outlets across the country. He initially kept up the ruse, but a few weeks later, the truth slipped out during one of his lectures about the media’s willingness to believe rumors. The editor of the school paper was in the class, and the campus Daily Free Press ran a headline declaring “Professor Fools AP.”
Once the truth was out, the AP was predictably embarrassed, but the story has a happy ending. Bayles, no longer an eager reporter, is now a professor of journalism at BU, where he can speak from personal experience about the media’s gullibility.
9. Virginia Woolf Ships Out
Before Virginia Woolf and E. M. Forster were literary titans and before John Maynard Keynes was the father of modern economics, they were part of a crowd of friends that informally called themselves the Bloomsbury Group. Comprising writers, artists, and thinkers, the group basically functioned as a fraternity for geniuses. So it’s fitting that the group’s lasting legacy is a piece of tomfoolery.
In 1910, the HMS Dreadnought was the fiercest, strongest ship in the Royal Navy. To the poet William Horace de Vere Cole, it seemed like the perfect place for the Bloomsbury Group to stage a high-concept prank. Cole, Woolf, her brother Adrian Stephen, and three pals decided to sneak aboard the Dreadnought, disguised as the emperor of Abyssinia and his entourage. Why risk the wrath of the Royal Navy? Because it was funny! The group sent a phony telegram to the ship’s commander, letting him know that a delegation was en route, then they simply showed up at the ship.
Amazingly, it worked. Dressed in caftans, turbans, and gold chains and with their faces painted black, the “Abyssinians” were welcomed aboard the Dreadnought with an honor guard, a red carpet, and a naval band. Despite the intentionally amateurish costumes, including at least one moustache that began falling off in the rain, the Abyssinians stayed in character for the entire tour. When they spoke, it was either to exclaim “Bunga, bunga!” in excitement or ramble in an invented language of Latin, Swahili, and gobbledygook. At one point, they were forced to decline a meal, relaying through Stephen, who was acting as translator, that the food had not been prepared to their specifications. In reality, they didn’t eat because they were afraid their makeup would come off.
The tour ended without the crew suspecting a thing. But then someone called reporters. British papers had a field day with the story. Sailors were heckled with cries of “Bunga, bunga” in the streets, and King Edward himself made his displeasure with the incident known. In the face of such humiliation, the navy was forced to take action. According to contemporary accounts, the navy got its revenge by caning two of the male hoaxers. Woolf was spared the lash because she was a woman, even though a lady’s mere presence on the ship was one of the greatest sources of the navy’s embarrassment.
Eventually, though, the Royal Navy developed a sense of humor about the incident. When the Dreadnought rammed and sank a German submarine during World War I, its crew received a congratulatory telegram from superiors. The text? “BUNGA BUNGA.”
10. A Bordello of Barks
Joey Skaggs is a professional prankster who plays the media like his instrument. He’s made waves posing as an outraged gypsy hell-bent on renaming the gypsy moth. He launched Walk Right!—a fictional group dedicated to enforcing proper walking etiquette through militant tactics. But perhaps the best illustration of his life’s work is the brothel for dogs that he opened in 1976. The prank started when Skaggs ran an ad in The Village Voice offering dog owners a chance to buy their pets a night with alluring companions, including Fifi, the French poodle. To Skaggs’s surprise, he began getting calls from people wanting to drop $50 for his service.
It didn’t take much for the media to bite, and when reporters showed up with questions, Skaggs reeled them in by staging a night at his “cathouse for dogs.” The stunt worked; TV stations issued breathless reports of the wanton acts of canine carnality. The ASPCA launched an investigation, a veterinarian publicly condemned the brothel, and the New York Health Department raised concerns about Skaggs’s licensing.
Skaggs eventually admitted the whole thing was a goof, but not everyone believed him. To this day, a television producer for WABC New York argues that the brothel was real and that Skaggs’s hoax claims are just a clumsy attempt to cover his trail. Of course, WABC has good reason to insist that Skaggs was running a genuine poodle prostitution ring: The station won an Emmy for its coverage of the story.
11. MIT Blows Up Harvard!
MIT students derive great pleasure from tormenting their rivals at Harvard. Our favorite prank of theirs occurred during the 1982 Harvard-Yale football game when a weather balloon emblazoned with the letters “MIT” began emerging from the ground near the 50-yard line. In the preceding days, a group of MIT students had snuck into Harvard Stadium and wired a vacuum motor to blow air into the balloon until it exploded, proving once again why you don’t mess with engineers.
12. Greasing the Wheels
Back in the late 19th century, college teams took trains to get to road games, and Auburn took full advantage of the situation. For a few seasons, students ran grease along the train tracks before Georgia Tech games, making it impossible for the train to stop anywhere near the station. Year after year, the poor football team ended up lugging its gear a number of miles back to the station, giving the players more of a warm-up than they bargained for and tilting the games in Auburn’s favor.
13. Card Talk
Tricking opposing fans into holding up placards that spell out a hidden message is a prank older than time. It was perfected with the Great Rose Bowl Hoax of 1961, during which students altered the placards given to University of Washington fans so that the giant banner they formed read “Caltech” on live television. The math and science school, which sits just a few miles from the Rose Bowl, wasn’t even involved in the game.
14. The Elusive Northwest Tree-Dwelling Octopus
According to the species’s official website, the Pacific Northwest tree octopus is native to the rainforests of Washington State’s Olympic Peninsula. It spends most of its time frolicking on treetops and snacking on frogs and rodents. But today, the arboreal cephalopod faces extinction thanks to rampant predation by the Sasquatch.
That last detail gives away the joke to most people. But not everyone is so discerning. The octopus’s meticulous creator—known online as Lyle Zapato—doesn’t just throw hoaxes onto the web—he brilliantly links back to dozens of external sites listing everything from short stories about tree octopuses to videos of a baby tree octopus hatching to recipes for cooking them. And he throws in just enough legitimate links to throw readers off his scent. In fact, every statement is laboriously cross-referenced; most Wikipedia pages would be lucky to have this many sources.
Taken together, Zapato’s labyrinth of sites can trick even savvy web surfers into thinking this tree-dwelling octopus exists. A 2006 study by the University of Connecticut showed that 25 out of 25 web-proficient middle-schoolers fell for the hoax. Even when researchers told them that tree octopuses don’t exist, the students couldn’t identify the clues on the site to prove that it wasn’t factual. The plight of the Pacific Northwest tree octopus is just one of Zapato’s many causes; he maintains an elaborate site dedicated to promoting the Bureau of Sasquatch Affairs and one that alleges that the nation of Belgium doesn’t exist (the deceptive branding of Belgian waffles fits into his conspiracy theory). Of course, whether you look at it as art or entertainment, Zapato’s handiwork is a reminder not to believe everything you read on the Internet.
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The article above, written by Adam K. Raymond with illustrations by John Ueland, is reprinted with permission from the March-April 2013 issue of mental_floss magazine. Get a subscription to mental_floss and never miss an issue!
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Comments (2)
I don't have a thermostat that I can access at work, but I'd believe that one - I've called maintenance guys to fix the temp in my office so many times and they always assure me it's 21C.. even though my fingernails are turning blue!
There's the answer to your question.
Funny.
AND, our elevator buttons work fine too....
I guess the bottom line is: push the button and hope. It takes a whole one second and might save you quite a while at a stoplight.
Is it really a mystery why people push buttons? It isn't really a placebo effect. If a button is present, it's entirely reasonable to assume that it does what it says it will do, even if it's effect is difficult to casually quantify.
It is very reassuring.
As for the elevator buttons, I'd guess that the "open door" button is a dummy, too. It never seems to work ;)
If it doesn't do anything, why is the button there?
On a more srs note, in some parts of Portland, I've noticed that the walk sign won't appear when traffic stops unless I press the button by the cross walk. I always thought that was kind of unnecessary.
The last time I was in the States, the non-functioning button drove me nuts - how easily our ideas of normalcy can change....
A more interesting question is why do people repeatedly press the buttons at traffic lights, or press it when they can see somebody else already has? Surely if the button works, pressing it once should set it into motion. It's not like pressing it repeatedly is going to make it work faster.
I still want to see a two level elevator with one button labelled "The Other One".
Most buttons I've seen actually do work.
So you come to a crossing and there's no cars going except the ones that are turning, but the little man is red. You press the button and he stays red. The lights change and the cars pass in front of you. Then when the lights change again (so it's the same situation as when you got to the crossing) the little man turns green.
Nothing to do with fooling staff into thinking the AC is on.
always work in fire mode (oh, Look! A
comment box where you can type off the
side!), and that's why they're there, in
fact as other posters note, they do often
actually work, though not necessarily
immediately.
A client is an elevator company, and tells
me that it is programmable whether Close
will work in non-Fire mode. But they
don't "pay to put them in as placebos".
My favorite corollary story, though, is
about the elevator company who were asked
to rephase the elevator bank in a very
tall building in New York -- I think this
story comes from Don Norman's Psychology
of Everyday Things (which I refuse to
call by the much less cool title his
publisher forced on him for the paperback).
Users were complaining that the elevators
took too long to show up in the lobby to
take them upstairs.
Their prescription, after doing an analysis
visit? Put big mirrors in the lobby, so
people can check their look before heading
upstairs. That way, people will be
*occupied* while waiting, and won't
notice.
Worked like a champ.
I didn't know they were placebo! Why would they put them there if there was no point? That's annoying.
But they won't do anything that causes other traffic lights to go out of sync.
In my area, nearly all of the buttons work. If nobody pushes the buttons, the traffic lights continue to work, but there is never an opportunity for someone to cross the street. There is always traffic... whether straight-through traffic or turning traffic... passing through the crosswalk.
In fact, I have seen many people who, like fools, do not push the button, then act frustrated when they can't cross forever.
Not truly understanding how the button works (no, it is not an instant button to change the traffic signal that moment) leads some to believe they do nothing. However, there is never a clear understanding.
I cannot walk up to a crosswalk and KNOW whether the button does anything useful, whether it has been deactivated, how that particular button will function. Some will almost appear to begin changing the signal immediately... others take their time.
Without consistency and without an interface to show whether the button is activated or deactivated, the user is only left with pure speculation and assumption. So, if there is a possibility it might be functioning, I'm going to press it. If I know for sure that it absolutely does not work and is not needed, I won't press it. It's that simple.
It isn't about a bunch of troglodytes pushing disabled buttons because they have been programmed to do so. It's about the lack of proper communication. If a button has truly been disabled, it should be removed. If it still exists, it must be because it still works.
Sometimes the sensors which detect the presence of a car do not work properly. So, in the middle of the night, when there are NO CARS on the road (except for mine), I could sit at a red light forever (quite literally). Sure, I could back up and drive forward and try all sorts of tricks with my car. But, quite often, the most effective method is to just get out of the car and push the appropriate crosswalk button which will immediately start the process which will lead to my light turning green. By the time I am back in my car and buckled up, I've got the green light.
How can he possibly resist the diabolical urge to push the button that could erase his very existence?
Will his tortured mind give in to it's uncontrollable desires?
Can he withstand the temptation to push the button, that even now, beckons him ever closer?
Will he succumb to the maddening urge to eradicate history, at the mere push of a single button?
The beautiful shiny button.
The jolly candy-like button.
Will he hold out, folks?
Can he hold out?
As well, most close door buttons in elevators do work here.
But people who stand there and press it constantly! What gives?! Don't they realize it wont change the light faster?!
Also, thermostats in most newer buildings do work - to a point: they are generally restricted to 72 to 76 degrees as the entire building system is computer-controlled.
I can vouch for the close-door button. I spoke to an elevator tech. during routine maintenance. He informed me that the button does work when the system is not in "rush mode".
highly populated areas have deactivated those buttons but for other areas they still work.
Thermosats in office, I agree most of them are dummy controllers.
Also my experience has been than crosswalk buttons must be pressed for the walk sign to come on, except in places like Seattle and NYC.
It's not a dumb idea to press the button to find out if it works. If it doesn't work, then you won't bother pressing it again, will you?
However, downtown most of the lights are constantly in "walk mode" (including the wonderful "Denver shuffle" - http://www.urbandictionary.com/define.php?term=denver%20shuffle ), so in this part of town there are no buttons to push.
Some of the newest traffic signals around town in fact have an audible indicator (a sort of "thunk" sound) and a red light that comes on in the middle of the walk button when it's been activated, so if you're approaching an intersection to cross, you don't have to wonder or go pressing the button 15 times just in case.
As for people who press P-T-W buttons consistently, I like to equate the number of times a person presses a P-T-W button is directly proportionate to their impatience and therefore their unintelligence. No way does pressing it more than once help. I see youngsters yelling at the street light: Come onnn! Reflection on video gaming?