Inside The Army’s Spectacular Hidden Treasure Room - Neatorama

The U.S. Army has a museum/warehouse called the Center of Military History Fort Belvoir in Virginia that is chock-full of historical weaponry, military artifacts, and 16,000 pieces of art. The building is highly secured, climate-controlled, and laid out to save room and at the same time to provide access to the artifacts stored there. But very few people have access to them. No museum is equipped to display what the Center of Military History has, but there are plans to build one eventually. Take a photographic tour of this facility and see the amazing treasures stored there at Buzzfeed.

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You can see the same in how the words are written: kiki (angular), and bouba (rounded).

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I beg to differ, Kiki is obviously the chubby one. 95% of you are wrong.

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This is news to these people?
think about Bert and Ernie or Ren and Stimpy. They had those names for a reason (reversed for comic effect of course).

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I wonder how much the effect would be reversed if the names were presented not in the same sequence as the expected outcome? In the example above you read two names, look at two shapes and there's probably a strong bias towards assigning the first name to the first object.

I'm sure this was controlled for in the experiment, but those data aren't offered.

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This effect has its own Wikipedia entry.
http://en.wikipedia.org/wiki/Bouba/kiki_effect

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I saw the shapes as being male (angular) and female (rounded) thus taking the more female sounding name (kiki) for the rounder figure and the more male sounding name (bouba) for the more angular figure.

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I asked my kids wich one was bubba and kitty (in that order) presenting the picture (spiky on the left, and round on the right) and got the opposite 2% result.
What would be the result in an arabic country where they're reading from right to left?

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It was pretty obvious from the start. Kiki is high-spirited and energetic while Bouba is a funny shape that is always a pleasure to be around.

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