When authorities don't seem to be taking air pollution seriously, China's billionaire Chen Guangbiao tried to raise awareness in a very unusual way: he's selling canned of fresh air collected from remote regions of the country.
He has recently started selling canned fresh air collected from “revolutionary” areas of China, including Jinggang Mountain in Jiangxi Province and some ethnic minority areas and Taiwan. ”One only has to open the can, directly ‘drink’ it or put the nose close to the can to breath deeply,” Chen said.