Well, they ain't the world's largest bra but these buns from Danish baker Kohberg are doing their part in fighting breast cancer. Part of the profit from the sale of bread with this clever package design by Envision go to benefit The Danish Cancer Society.
http://www.thedieline.com/blog/2011/10/24/kohberg.html - via Inspire Me Now
Comments (7)
Breast cancer is a "sexy" cause, in more senses than the obvious one. It's fashionable to promote breast cancer awareness, but for all the money thrown at different people selling you pink, sexy stuff, how much goes to actually work against breast cancer? WHo knows?
It's feel-good rather than practical or effective. And there are whole industries of breast cancer pink merchandise.
The slogan for the campaign is "support breasts" and many companies here like to use that kind "tounge in cheek" advertising.
donut-y? bread-y? sweet or savory?
great packaging!
If this idea was applied to testicular cancer awareness I'm guessing it wouldn't have the same effect...
The slogan for the campaign is "support breasts" and many companies here like to use that kind "tounge in cheek" advertising.
Breast cancer is a "sexy" cause, in more senses than the obvious one. It's fashionable to promote breast cancer awareness, but for all the money thrown at different people selling you pink, sexy stuff, how much goes to actually work against breast cancer? WHo knows?
It's feel-good rather than practical or effective. And there are whole industries of breast cancer pink merchandise.