HEYHEYHEY, the studio behind Melvin the Magical Mixed Media Machine (or just Melvin the Machine, or just Melvin) designed this Rube Goldberg machine with a bit of a twist--instead of just performing simple tasks with mind-bending inefficiency, Melvin's also in the business of self-promotion. While Melvin is performing, he takes pictures, makes videos of his audience, then uploads them to his blog, Facebook and Twitter accounts. He also screen-prints merchandise. All of these things can be found on Melvin's site. Link
via G.TDW