This is just the latest in a line of crazy PR stunts Hot Wheels has been pulling lately. Top Gear host (and pro stunt driver) Tanner Foust drove down a steep, bright orange ramp to gather speed for the record-breaking 332-foot jump he successfully completed at the Indy 500 to set a new world record.
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For every person watching Top Gear America worldwide, more than 100 are watching Top Gear.