Bench Presses Advertisement into Bare Thighs - Neatorama

The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. They read "Short shorts on sale Superette".

Link via The Presurfer | Photos: Bed Ads on TV

Comments (9)

Newest 5

Newest 5 Comments

I don’t think it will work well in United States because of greedy lawyers.

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Doesn't really seem fair to make people advertise your product without reimbursement. On the flip side, you don't necessarily want your product advertised on everyone that wears short shorts.

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What if the company they're advertising is called "Heaven's Above"? :-)

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@haj

Yeah because if you wear short shorts the last thing you have in mind is someone staring at your butt.

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What, so people will be staring at your behind as you walk past, trying to read the ad impression? So gross.

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Only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky, and pressed into our skin. But not in dreams, no siree.

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Must be a publicity stunt- I can't imagine people being too happy about having advertisements pressed onto their skin. I'd be quite p***ed if that happened to me or someone I care about.

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I would rip the board off then sit down.

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It's pretty hard to read - maybe they should put rubber stamp ink on it to make it easier.

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What, so people will be staring at your behind as you walk past, trying to read the ad impression? So gross.

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@haj

Yeah because if you wear short shorts the last thing you have in mind is someone staring at your butt.

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What if the company they're advertising is called "Heaven's Above"? :-)

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Doesn't really seem fair to make people advertise your product without reimbursement. On the flip side, you don't necessarily want your product advertised on everyone that wears short shorts.

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I don’t think it will work well in United States because of greedy lawyers.

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