(Video Link)
The World Wildlife Fund created augmented reality t-shirts in an effort to raise awareness of the threat that poachers pose to Siberian tigers. When people in trendy clothing stores in Moscow tried on the shirts in front of mirrors, the mirrors displayed images of the wearer getting shot in the chest.
via Gizmodo
Wow-
On a population of -what- 141 million people?
Sad.
So Sad.