What's In a Product Name? Why, Deception Of Course!

The following is an article from The Best of The Best of Uncle John's Bathroom Reader.

Product names don't necessarily reflect the truth of the products. Ever heard of Corinthian Leather? Think New Jersey, not Corinth, Greece. How about Häagen Dazs? Nothing Scandinavian about it. Read on to find out how a product's name can deceive you ...

CORINTHIAN LEATHER

[YouTube Link]  

Sounds Like: Fancy leather from some exotic place in Europe - specifically, the Greek city of Corinth. The phrase "rich Corinthian leather" was made famous by actor Ricardo Montalban, in ads for Chrysler's luxury Cardoba in the 1970s. (The seats were covered with it.)

The Truth: There's no such thing as Corinthian leather. The term was made up by Chrysler's ad agency. The leather reportedly came from New Jersey.

HÄAGEN DAZS

Sounds Like: An imported Scandinavian product.  

The Truth: It was created by Ruben Mattus, a Polish immigrant who sold ice cream in New York City, who used what the New York Times called the "Vichyssoise Strategy":

Vichyssoise is a native New Yorker. Created at the Ritz Carlton in 1917, it masqueraded as a French soup and enjoyed enormous success. When Mattus created his ice cream, he used the same tactic ... He was not the first to think Americans would be willing to pay more for a better product. But he was the first to understand that they would be more likely to do so if they thought it was foreign. So he made up a ridiculous, impossible to pronounce name, [and] printed a map of Scandinavia on the carton.

The ice cream was actually made in Teaneck, New Jersey.

JELL-O PUDDING POPS

Photo: knellotron [Flickr]

Sounds Like: There's pudding in the pops. The Truth: There isn't. Family secret: One of Uncle John's relatives was involved with test-marketing the product several decades ago. When John asked him about it, he laughed, "Our research shows people think that if it says 'pudding' on the label, it's better quality or better for you. They're wrong. It's really the same." Anyway, we suppose that's why they still sell it with "pudding" on the label.

PACIFIC RIDGE PALE ALE

Brewmasters Gery Eckman [and] Mitch Steele ... always wanted to brew a special ale in Northern California just for California beer drinkers ... so they created Pacific Ridge Pale Ale. It's produced in limited quantities, using fresh Cascade hops from the Pacific Northwest, two-row and caramel malts and a special ale yeast for a rich copper color ... Handcrafted only at the Fairfield brewhouse.

The Truth: In tiny letters on the bottle, it says: "Specialty Brewing group of Anheuser-Busch, Inc., Fairfield, California."

(Photo: Bottle Cap-O-Rama)

SWEET'N LOW SODA

Sounds Like: The drink was sweetened with nothing but Sweet'N Low. The Truth: As Bruce Nash and Allan Zullo write in The Misfortune 500, "MBC Beverage, Inc.", which licensed the Sweet'N Low name ... discovered that consumers wanted the natural sweetener NutraSweet rather than the artificial saccharine of Sweet'N Low. So they sweetened Sweet'N Low soda with NutraSweet, a Sweet'N Low competitor."

DAVE'S CIGARETTES

Sounds Like: "A folksy brand of cigarette, produced by a down-to-earth, tractor-driving guy named Dave for ordinary people who work hard and make an honest living." According to humorist Dave Barry, here's the story sent to the media when the cigarettes were introduced in 1996:

Down in Concord, N.C., there's a guy named Dave. He lives in the heart of tobacco farmland. Dave enjoys lots of land, plenty of freedom and his yellow '57 pickup truck. Dave was fed up with cheap, fast-burning smokes. Instead of just getting made, he did something about it ... Dave's Tobacco Company was born.