No, that's not photoshoppery - Chinese artist Liu Bolin covers his subjects head to toe with paint to camouflage them almost perfectly into the background.
Link | Exhibition at Gelerie Bertin-Toublanc - Thanks Jon Jason!
Previously on Neatorama: Désirée Palmen's Camouflage Art
http://www.zmphoto.it/forum/files/thumbs/t_veruschka_115.jpg