BBC Sport is using the traditional Monkey King character in the marketing campaign for their Olympics coverage. Produced by Jamie Hewlett and Damon Albarn. Link -via Viral Video Chart
That was beautiful! Combining Olympic sports maneuvers with something so Chinese as the Monkey King was genius, and the artwork was fantastic too. I doubt China could do any better than that commercial.
Actually, boycotts are TREMENDOUSLY effective, but that's hardly in the spirit of the games is it? Heck, there was an Olympics in Nazi Germany... not a very good one, but ONE nonetheless.
Is this some kind of allegory on the problematic journey of the olympic torch?