Old and Busted: paying for piercing as an outlet of expression of individuality, art, and protest against the man!
The New Hotness: getting free piercing in exchange of turning one's tongue into a billboard for big corporations. ¡Viva La Multinacional Corporación!
Coke Zero's throwing weight behind tongue-piercing parlors in Brazil. Seriously.
Shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador are giving free piercings to people that agree to take a picture with a fresh new Coke Zero stud. Coke's calling the concept advertasting.
Link | Gallery (Photo: Lingua Patrocinada [Picasa]) - Thanks MrManson!