UK ad agency Mother London is full of creative people (just check out their website, where you can search for employees by ..um, their "distinguishing features"). So when they wanted to create a self-promotional item, printing bags with their logos like everyone else just won't do.
Instead, Mother London created a series of Uncarriable Carrier Bags: bags that you don't want to be seen carrying around. And proving that reverse psychology (or lack of common sense) works in mysterious ways, people love them!
Thanks Rocco!
See them and more winners here:
http://commercial-archive.com/node/129677
Everybody loves Phil!
I would get a kick out of having the Infectious Disease Center one, though.