Those smart advertising people at Canadian ad agency Leo Burnett [Flash] came up with this clever art/public service/marketing of Campbell's Soup installation that tugged on your heart string:
In a grocery store 4,820 cans of Campbell's Soup were used to build an installation piece that spelled HUNGER. Signage beside the piece encouraged shoppers to buy one and donate it to their local food bank. As shoppers bought cans from the display the word HUNGER slowly disappeared. This allowed people to see how their individual effort coule help bring an end to the problem of hunger.
Link via Hobson's Choice
Newest 5 Comments
Food banks wouldn't mind having the same kind of each can lol. Tomatoes are the cheapest actually (in my local grocery store). My class collected money and bought $100 worth of canned tomatoes and the rest of the class brought in diapers, other canned goods and we collected 3200 cans in the 3 week duration.
Abusive comment hidden.
(Show it anyway.)
Yeah, anybody who has been to biz school can tell you this promotion is all about selling soup. Fortunately, there are plenty of guilt-filled consumers out there to fall for it.
Abusive comment hidden.
(Show it anyway.)
I dig the idea... and I'm sure Campbell's does their part with helping out as well.
Abusive comment hidden.
(Show it anyway.)
Very clever and I agree with a2...it's about marketing and not about food banks.
Abusive comment hidden.
(Show it anyway.)
Marketologists make their bread very well!!! It's a right way both to attract people to a hunger problem and at the same time to sell goods.
Abusive comment hidden.
(Show it anyway.)